Marketing is over. Now it is the age of questions. (ft. The end of search)
Date
Nov 3, 2025
Classification
- Marketing/Branding/Planning/Design
"Top Blog Rankings? It's Meaningless Now." The End of Marketing Declared by HubSpot
🫑 3-Line Summary
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HubSpot, the founder of inbound marketing, declared that with the advent of AI, traditional search and click-centric marketing has come to an end, ushering in the 'era of questions' where answers are sought directly from AI.
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We presented the concept of 'Loop Marketing,' where data circulates and becomes smarter on its own instead of a one-time funnel, and unveiled 18 types of AI agents to execute this.
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Now that the essence of marketing has shifted from customer acquisition to designing conversations with AI, the role of the marketer must be redefined from a mere executor to a corrector who orchestrates the AI system.
🥦 Insight
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Forget Search Engine Optimization (SEO); it's now 'Authorized Economic Operator (AEO)'.
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Are you still hounding your marketing team to catch blog keywords? To be blunt, that is betting on a setting sun. Instead of the Google search bar, customers now ask ChatGPT or Perflexity, "Recommend brands that are hot for people in their 20s these days."
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HubSpot's declaration is clear. It means that if our brand is not included in AI's training data, it will be treated as if it does not exist in the world at all. The goal of marketing is no longer to be on the 'first page of search results,' but to become the 'correct answer recommended by AI.'
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Revise your marketing strategy immediately. Instead of content for people, you must distribute structured data that is easy for AI to read and learn from. Furthermore, instead of instructing marketers to "write," order them to "design how to train the AI agent." In this era of questions, only brands that are "cited" by AI will survive.
— View original —
Marketing is over. Now is the age of questions.
HubSpot, one of the top three CRMs
A shocking announcement was made at the 2025 inbound event.
Traditional marketing is dead because of AI.
This was not a mere exaggeration, but their core strategy.
It was a statement that acknowledged the end of inbound marketing itself.
HubSpot is the company that created the concept of 'inbound marketing'.
This concept, which started at MIT in 2006, is
It started from the insight that "people no longer watch advertisements. They find information on their own."
In other words, marketing that makes customers 'come to you' instead of 'going to' them.
With this philosophy, HubSpot has grown into a global SaaS company worth 30 trillion won.
However, at INBOUND 2025, HubSpot turned their success formula upside down.
This is because the era of search has ended, and the era of 'questions' has begun.
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