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The Economics of Business Betrayal: Find the Traces Before You Get Betrayed

Date
May 18, 2026
Classification
  1. Startups
#
  1. Success/Failure Analysis
Digital hankyung.com한국경제
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Kim Tae-yeop, Representative of Affirm Capital Korea
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The Economics of Betrayal

#RiskManagement #CrisisResponse #BusinessContracts #ManagementDiagnosis #MentalManagement

🫑 3-Line Summary

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In the business world, 'betrayal' occurs when the other party attempts to secure greater short-term gains. Because it strikes like a sudden natural disaster, it is difficult to prevent completely. Ultimately, what matters is not prevention, but how quickly you respond when you are actually betrayed.
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Betrayal inevitably leaves warning signs, such as poor attendance, inefficient expenditure, and a lack of clarity in underlying assumptions, before a change of heart occurs; therefore, traces must be uncovered through thorough questioning and observation.
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When you are betrayed, do not hide it out of shame; instead, make it widely known to those around you to regain control, and utilize experts to minimize the damage through legal and financial responses.

🥦 Insight

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Corporate immunity created by scenarios based on the theory of human nature being inherently evil
It is dangerous to have the illusion that all partnerships and management will be on your side forever. Leaders and planners must adopt cold-hearted risk management as basic common sense when entering into contracts, including establishing mechanisms to track down discrepancies between due diligence results and actual inventory or liabilities over several years, and setting aside provisions in advance.
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Smelling the scent of betrayal from the minute cracks in the surface
Habitually failing to meet gross profit targets or repeatedly postponing commitments amidst conflicts between finance and management are not mere operational errors. Executives must be able to quickly detect cracks in internal trust by meticulously re-examining even the most basic budget assumptions.
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The stepping stone to recovery that opens when you admit you are a fool
There are many cases where people miss the timing to resolve losses or breaches of trust on their own. If a deficit is anticipated, you need the tenacity to disclose it transparently rather than hiding it to find self-help measures, and to actively involve external experts, such as lawyers or accountants, to block structural second and third risks.

🥄 A spoonful of execution

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Are there any scenarios missing from your current contracts or projects that you trust, assuming the other party might change their mind? Today, calmly record any potential risks and review the lineup of experts you can call upon immediately if a problem arises.

—— View Original ——

It's a bit stimulating again today.
What economics could there be to betrayal? And why should we be prepared to be betrayed?
The reason is simple.
Even without going as far as game theory, this is because the time value of money, the trick of the trade, immediate gains, stimulation, dopamine, and power are sweeter than anything in the future.
Whether that betrayal is my belly fat, a 4-iron, or my eldest daughter entering puberty, it is an unavoidable fate in our lives.
How should investors and businesspeople prepare for such betrayal? I will share the tricks I used to get consistently betrayed for 21 years.
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