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It'll only take 10 minutes to make now. But who's going to pay?

Date
Jan 9, 2026
Classification
  1. AI/IT/Productivity
#
  1. Generative AI
Won Dae-ro / Wilt Venture Builder, CEO
EO planet - 스타트업 세상의 디즈니 이오플래닛EO planet - 스타트업 세상의 디즈니 이오플래닛

Survival Strategies in an Era Where Coding Is Zero

#VibeCoding #BusinessModel #B2BStrategy #AIProductivity #EntrepreneurialMindset

🫑 3-Line Summary

•
Just as the transition from DOS to Windows occurred in the past, the entire development paradigm is now shifting to AI coding (Vibe coding), and the speed of adaptation creates a gap of the next 10 years.
•
Now that development itself has become easy enough for even a high school student to do in two weeks, the important thing is not 'how to make it' but finding 'who will pay for it'.
•
In the B2B market, trust and references are more important than technical capabilities, and ultimately, the most powerful business opportunities arise when individuals with domain expertise utilize AI as a tool.

🥦 Insight

•
The end of the DOS developer who ignored Windows.
In the early 1990s, developers who treated the mouse like a 'toy' and insisted on using only the keyboard were eventually weeded out. Do you look at AI coding today and think, "This isn't proper development..."? Only those who overcome that one-year adaptation period—where your mind understands it but your fingers reject it—will seize the lead of the next era.
•
'Making' is no longer a competitive advantage.
We live in a world where an employee who could only use Excel creates work automation tools in just two weeks, and high school students develop meeting preparation programs. Boasting, "I made this in 10 minutes!" is now meaningless. The sole measure of value has become whose pain points were resolved using that skill.
•
The restaurant owner wants 'customers,' not 'management.'
A rough offer like, "I'll get you 10% more customers," sells better than a technically brilliant "food ingredient management app." People open their wallets for "psychological security" and "guaranteed profits," not for functionality. Don't forget that the truly profitable items are hidden not in communities of tech experts, but in the cutthroat reality of everyday life.

🥄 A spoonful of execution

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If you are currently planning a service, ask 10 potential customers before opening the coding window: "How much would you pay for this if I made it?" If there is no one to pay for it, no matter how quickly you build it, it is all in vain.

—— View Original ——

•
The reason I was reminded of the DOS days in front of Claude Code
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Find someone to pay first. Once you find one, just sell it.
While talking to a developer doing Vibe coding by chance today, the early to mid-1990s, when we were transitioning from DOS to Windows, kept overlapping in my mind.
1. The development paradigm is changing completely.
The reaction of developers who had only worked with DOS back then was a sight to behold. It was something like, "What's the use of that?", "What can you do with a mouse?", and "This is how proper development should be." The developers standing by Claude Code now, stubbornly insisting, "But still, proper development is...", are in exactly the same situation.
The funny thing is, both in the past and present, there are two types of people who adapt to new tools the fastest: those who start with a completely blank slate, or the "Samurai-style" developers who try everything. I mean the ones who approach things with the mindset that it doesn't matter whether it's a matchlock gun or a sword—as long as they win.
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