📌 The Super Simple Detail Page Formula for the 10 Billion Won Annual Solo Freelancer
Date
Dec 12, 2024
Classification
- Solo Freelancer / Personal Branding
TMI / Tiny Marketing Information
Good marketing ideas most often come from imagining, "What would I do?"
"Many visitors, but '0' purchases?" The 5-4-3-2-1 rule that makes you click the purchase button
🫑 3-Line Summary
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Justin Welsh, a solo freelancer generating 10 billion won in annual revenue, diagnosed the cause of high traffic but low purchase conversions as a lack of persuasiveness in product detail pages and presented a 5-step formula to solve this.
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This is a strategy that increased the actual conversion rate to 27% by arranging 5 key benefits, 4 counter-argument blocking points, 3 credibility verification points, 2 pricing options, and 1 decisive bonus in that order.
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Focus on the specific results customers will gain rather than a simple list of features, and break down the psychological barriers that make them hesitate to buy in advance to evolve your product detail page into the best salesperson.
🥦 Insight
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Customers buy not a 'product', but 'a changed future of themselves'.
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Many early-stage entrepreneurs and marketers are busy boasting about their "specs" when creating product detail pages. "Our technology is state-of-the-art, and it has as many as 10 features." However, I am sorry to say, customers are not interested in your product itself. Their only interest is, "So what do I get?"
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The reason Justin Welsh's 5-4-3-2-1 formula is powerful is that it thoroughly penetrates the psychology of the customer. Pay particular attention to '4 (blocking counterarguments).' Anticipating and answering the concerns customers have right before they press the purchase button ("What if it's too expensive?", "What if it doesn't suit me?") is the very essence of persuasion.
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Furthermore, '2 (Price Option)' is a clever strategy that leverages the anchoring effect in psychology. Instead of asking customers, "Will you buy it or not?", ask, "Will you buy A or B?" The moment you offer a choice, customers will consider "which option is more advantageous" rather than "whether to purchase." Tonight, please re-examine whether your landing page serves as a "user manual" or a "success proposal" for your customers.
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Super Simple Detail Page Formula to Boost Purchase Conversions by 28%
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5 (Interest) - Introduce 5 key benefits the other party gains from your product (service)
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4 (Block) - Anticipate 4 Counterarguments from the Buyer and Break Through Head-on
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3 (Trust) - Include at least 3 recommendations or achievements
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2 (Optional) - Provide two or more pricing options
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1 (Decision) - Give one hard-to-refuse bonus
— View original —
Ugh, 2024 is almost coming to an end. Perhaps because it's the year-end, it seems like more and more communities I've been involved in or content I've enjoyed are saying goodbye. Usually, this happens because the situation makes it impossible to continue or the content isn't generating revenue.
No matter how well you create content to attract people, if they don't convert into the products you intend to sell, there will be limits to its sustainability.
So today, I’m going to look into a way to slightly increase the conversion rate of the product detail page you created on your own. It’s a super simple formula, so if you already have one, check to see if it’s applied correctly; if not, try creating one while keeping this formula in mind.
Then let's get started right away!
There is a lot of traffic, but conversions aren't happening.
Justin Welsh, a pioneer in the solo freelance world earning 10 billion won a year.
He runs a business by gathering people through newsletters and content, and selling courses to solo entrepreneurs. He is an expert in connecting content with products for sale and converting them.
One day, he reportedly heard about the struggles of a solofreer attending his lecture.
As a result, well, they say the product purchase conversion rate increased by as much as 27%.
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