How should I secure VC investment?
Date
Dec 31, 2025
Classification
- Startups
Subtitle (Hooking)
#VCInvestment #StartupIR #InvestmentAttraction #EntrepreneurialMind #InvestmentReview
🫑 3-Line Summary
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Even if sales are strong, if the company is not defined as a 'high-return investment product,' VCs will not open their wallets.
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Rather than striving to prove perfection, it is advantageous to treat the investment manager as a 'colleague' by honestly sharing your current concerns and failures.
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Since investment managers are also members of the organization, we must provide them with a clear 'single sentence' and supporting evidence so that they can easily defend our company at the internal investment review committee.
🥦 Insight
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Is my company an attractive 'financial product'?
Founders want to boast about how innovative their service is, but investors crunch the numbers to see how many times their investment will return. You must go beyond a 'good idea' and appeal as an 'investment product' that includes market dominance and a scale-up strategy. This means your IR materials should look like an investment proposal that grows your money, rather than a product introduction.
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I am an office worker who has to 'persuade' even the loan officer.
It is not over just because the investment manager nodded during the meeting. He is in the position of a 'middle manager' who must return to the office and persuade his demanding senior colleagues and the investment committee. To make it easier for him to write internal reports, please craft a logical argument using simple language that anyone can understand and solid numbers, while omitting technical jargon. Giving the investment manager the weapon to say with conviction, "This team will definitely succeed," is what true IR skill is.
🥄 A spoonful of execution
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Now, open the first page of our company's IR materials. Does it say "What we make," or do you see "What returns we can provide to investors"?
—— View Original ——
The startup's preparation process for venture capital (VC) investment consists of two parts.
One approach is to materialize an idea and build results into a business model, while the other is to define the company as an investment product and design a larger future with external capital. However, many entrepreneurs focus solely on the former, expecting that VCs will invest on their own if they simply prepare revenue, metrics, and investor relations (IR) materials.
As a result, explanations in meetings become lengthy, but the key points become obscured and fail to inspire confidence. What should be prepared to successfully secure VC investment?
First, when explaining the company to VCs, founders must perceive their company not as a 'brilliant idea' but as a 'high-return investment product.'
Many entrepreneurs believe that if they explain the ideas and results they have diligently implemented, VC investment managers will automatically identify the 'return on investment and investment value.' However, even if the founder possesses outstanding problem-solving skills and technical prowess, if they cannot explain how they will dominate the market, how they will generate revenue, and how much they will grow, it is not an investment product.
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