You must add 'empathy' to AI to earn 170 million won a month.
Date
Sep 11, 2024
Classification
- Solo Freelancer / Personal Branding
Uncle Jobs / Cotlander, CEO
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AI Creator, Riley Brown.
"100% Monopoly vs. 230% Higher Success Rate." Which side are you on?
🫑 3-Line Summary
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Riley Brown, who had no prior coding experience, grew into a creator generating over $120,000 in monthly sponsorship revenue in just two years through TikTok/Reels content utilizing AI tools.
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His core strategy is 'empathy' and 'sharing the process,' selling not just simple knowledge delivery, but an experience of growing together through short-form videos that grab attention in 3 seconds and a community built with a no-code tool (Circle).
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He rejects 99% of sponsorship offers and promotes only the products he actually uses, cleverly utilizing the 'Pareto principle' to obtain 80% of his total revenue from the top 20% of major sponsorships (such as Google).
🥦 Insight
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Sell the 'journey', not the 'finished product'.
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Riley Brown's success demonstrates that the era in which only 'experts' make money is over. He succeeded not as an 'AI expert,' but as 'the person who best illustrates the process of learning AI.' The public is more enthusiastic about the story of a beginner growing through trial and error, just like themselves, than the dry lectures of established masters.
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If you are currently challenging yourself with a new technology or field, do not hide your clumsy process; instead, turn it into content. Show that you solved this problem using AI, rather than saying, "I am so great."
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Furthermore, a community is not a 'fish farm.' If you gather people and only think about selling something, you will fail. Like Riley, please become a 'colleague' who asks about the problems they are truly facing and brainstorms solutions together. Trust grows not from a follow button, but from authentic conversation.
— View original —
Riley Brown is an AI creator who earns $125,000 (approximately 170,000,000 KRW) per month from advertising sponsorships in just two years.
Furthermore, he even secured sponsorship deals worth up to $100,000 (approximately 130,000,000 KRW) per day. What makes this success surprising is the fact that Riley knew absolutely nothing about coding just 50 days ago.
Currently, Riley runs a coding community with 3,200 members and has also grown into an influencer with 580,000 followers on TikTok, 230,000 followers on Instagram, and 30,000 subscribers on YouTube.
Riley's secret to success is simple.
It grew by using AI technology as a tool, producing content that evokes empathy, and building a community.
He quickly gained attention by selecting topics that viewers could easily relate to. In particular, since Riley himself was not an AI expert, he was able to build a system that anyone could easily follow, which allowed him to form a greater connection with his viewers.
In this article, we will examine the secrets behind how Riley Brown generated revenue through AI and community and achieved success in a short period of time, one by one.
Riley has a completely different background from Stephen Pope, whom we covered in the previous newsletter.
While Pope has built a career in the software field for over 20 years, Riley is not a developer by profession and did not know how to handle code at all. Nevertheless, Riley successfully monetized witty content that reflects the latest trends and evokes empathy by leveraging AI technology as a tool.
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