The Survival Formula for Rapper Startups in the Era Where AI Absorbs My Functions
Date
Apr 27, 2026
Classification
- Startups
[Advertisement]
The reason a startup with hundreds of millions of won in revenue went bankrupt overnight
#AIAgent #PivotStrategy #SaaSTrends #MCP #BusinessBarriers
🫑 3-Line Summary
•
A rapidly growing startup that managed ad accounts faced a crisis when its conversion rate plummeted overnight from 70% to 20% due to the launch of Claude and Manus's ad integration features.
•
As massive language models absorb the simple convenience features of individual SaaS into their internal capabilities, simple AI wrapper services, such as outreach automation and advertising creative tools, are being shaken up by the entire category.
•
To weather this wave, the startup quickly pivoted to niche markets based on human touch and complex workflows that are difficult for giant platforms to penetrate.
🥦 Insight
•
The Era of Phase Shift Where Ultimate Skills Become Basic Options
It is all too common for innovative paid services, which users paid for until yesterday, to become free features with a single update from a Big Tech company this morning. If you are a service planner or marketer, it seems it is time to take a sober look at whether you have secured exclusive data and an irreplaceable narrative unique to your service, rather than simply relying on convenience packaged with fancy technology.
•
Targeting complex niches untouched by top predators
It is becoming nearly impossible for small organizations to keep up head-on with the evolving speed of massive AI platforms. A smart survival strategy is to rapidly diversify into areas requiring delicate human coordination or complex enterprise-grade workflows—which Big Tech companies hesitate to enter due to perceived resource-ineffectiveness—or other domains they do not.
•
The Advent of the Agent Era and the Need for Convergent Thinking
With the advent of Model Context Protocols, an era is dawning where AI automatically selects tools rather than users comparing apps. Team members who cling solely to technical proficiency are prone to becoming helpless in the face of changing tools, but planners who act like conductors, surveying and coordinating the flow of the entire system, can survive in any environment.
🥄 A spoonful of execution
•
If the core features we currently offer are included in the next update of a massive AI service, what will be left for us? Take today to examine what constitutes your brand's true moat hidden behind technological convenience, and create another deep connection with customers that Big Tech cannot replicate.
—— View Original ——
I believe today is a case that starkly illustrates how technological advancements threaten the survival of individual companies (especially startups), and what 'ground' we must stand on amidst the massive tsunami that follows. Moving beyond the mere fear that "AI is scary," isn't it time to penetrate the essence of change and readjust our life strategies?
There was a startup that was growing rapidly, acquiring hundreds of paying customers in just two months and recording a closing rate of 70%.
New customers came in every day, and the whole team worked in excitement.
It was a time when people naturally said, "Aren't we really going to make it happen?"
But one morning, when I opened my eyes, everything had changed.
Want to read this article to the end? Click!
Please click (touch) the link block below.
Go to the platform where the article was written.
(* Separate registration may be required depending on the platform.)