Start Lounge
startlounge
Service
IR/Pitch Deck Free Guide
Newsletter
Contact Us
Glossary
Your Needs

The era is coming when you must remove the word "agent" to receive VC investment.

Date
May 6, 2026
Classification
  1. Startups
Peter Shin, Outsome Career Consultant
Based on my intense experience in the early-stage startup scene, I am now a mentor, advisor, and author specializing in startups and entrepreneurs looking to enter Silicon Valley.
Peter ShinPeter Shin의 브런치스토리
[Advertisement]

Is the era of receiving investment through agents coming to an end soon?

#AIAgent #IRPitching #BusinessModel #ValueProposition #InvestmentAttraction

🫑 3-Line Summary

•
The era of attracting investor interest solely through the technical keyword "AI agent" is coming to an end. Now, pitching from a business perspective that takes technology for granted is required.
•
Venture capital firms open their wallets for tangible results that reduce costs and time by analyzing a client's existing workflow, such as inventory reduction or labor cost savings, rather than vague technical descriptions.
•
To overcome the self-updating risks of massive language models, you must go beyond simple summarization or classification functions and build a service moat through proprietary data and platform integration.

🥦 Insight

•
Enticing users with vivid language instead of flashy technical packaging
Describing our service as agent-based is merely a supplier mindset. If you are a planner or marketer, you should prove the true value customers will receive using intuitive language, such as returning a doctor's two hours a day to patients or reducing unsold inventory by 30%.
•
Breaking down the customer's work process and digging into it like an awl
The vague term "AI automation" simply does not resonate with corporate clients. Planning that breaks down the user's existing workflow into smaller parts and spoon-feeds solutions—such as whether bottlenecks in the most labor-intensive resources have been resolved or whether revenue leakage caused by chronic business errors has been prevented—is more likely to succeed.
•
Surviving the Giant Predator Update Wave
If the core functionality of your service can be replaced by a few lines of prompts or relies on simple, general-purpose capabilities, it could vanish like a mirage with a single update from a massive platform. You must constantly self-assess whether the structure is such that customers are paying for the end results—such as cost savings or increased revenue—rather than for the AI ​​features themselves.

🥄 A spoonful of execution

•
Try removing words like "agent" or "artificial intelligence" from the service introduction or business plan you are currently preparing. Why not try writing a single line today explaining whether your service solves a pain point attractive enough to open a customer's wallet, even without the technical labels?

—— View Original ——

Is the era of attracting VC interest with just the word "Agent" coming to an end?
YES it ends.
So, how do you prepare?
1️⃣ Let's write a one-line description of the agent with keywords removed
•
"We build an AI agent for clinical documentation." VS "We are a company that gives back two hours a day to patients."
•
Which is better? Obviously the latter. As Agents become a hot topic, pitching that takes technology for granted is much more effective.
•
Building on the example above, I recommend focusing on the issue of physician time allocation and structuring it into a story—such as whether CPT code entry time is reduced by 40%, whether the insurance claim rejection rate decreases, or whether physician burnout (resignation rate, home leave) is reduced.
Want to read this article to the end? Click!
Please click (touch) the link block below.
Go to the platform where the article was written.
(* Separate registration may be required depending on the platform.)
View Article
Made with Slashpage