What on earth should designers expect from AI?
Date
Nov 3, 2024
Classification
- AI/IT/Productivity
#
- Generative AI
Mid-Journey Image
"The moment you think, 'AI will take care of making it look pretty,' your design is ruined."
🫑 3-Line Summary
•
With the emergence of generative AI, designers are caught between the fear of unemployment and the anticipation of creative destruction.
•
To stay grounded in the AI era, designers must cultivate 'metacognitive' skills—the ability to structurally explain their intentions—rather than relying on vague intuition or improvisation.
•
Only those who can clearly instruct AI on the essence of design—'craftsmanship' and 'direction skills'—can independently produce results without being swayed by the tool.
🥦 Insight
•
We have entered an era where 'eloquence' is more important than 'manual skills'.
•
Do you perhaps ask a designer to "just make it feel right"? Conversely, are you running AI tools with the mindset that "it will come out eventually"? To be blunt, that is not design; it is "slot machine gambling."
•
As the author says, the core competency of design now is not the speed of Photoshop shortcuts, but 'metacognition'—the ability to logically dissect what you want and convey it in language. You are a true professional not by simply lumping it together as "Western vibes," but by being able to break it down into specific details like "1870 Daguerreotype photography technique, sepia tones, and rough natural light."
•
AI has "golden hands," but it lacks "intuition." Ultimately, the power to define what is beautiful and to decide why it should be created (Directing) remains, and will continue to be, with humans. Do not fear AI; instead, begin training to verbalize the thoughts in your mind more precisely.
— View original —
Why Designers Are Paying Attention to Generative AI
Designers are paying attention to generative AI services with two conflicting emotions. First, there is the fear of technological unemployment , with the expectation that AI will overshadow designers' productivity and creativity. Conversely, enterprising designers also harbor expectations for creative destruction , wondering how they can maximize their strengths and create new value in the near future at this stage, which can be considered the early stages of adoption .
Generative AI stimulates both fear and anticipation in designers.
As an example of technological unemployment , the reduction of the overall IT workforce—not just designers—is actually taking place in Silicon Valley, which is the most sensitive to technology. Furthermore, while it has not yet reached the level of creative destruction , I believe the emergence of branding agencies focused on image and video production utilizing only AI, as well as marketing agencies focused on marketing automation, also hints at the beginning of a new paradigm to come.
The flood of services and FOMO
Designers are one of the professions constantly plagued by trends. Not only must they continuously keep up with industry trends, but the update cycles for tools necessary for practical work and the emergence of new services are also becoming increasingly short. In other words, whether by choice or by circumstance, the amount of information that must be absorbed is growing.
Want to read this article to the end? Click!
Please click (touch) the link block below.
Go to the platform where the article was written.
(* Separate registration may be required depending on the platform.)