Author/Writer/Channel
The Persons
URL
https://www.instagram.com/p/ComqdmPh3Jc/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Evaluation
Category
- Book
Book Review
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We have entered an era where branding is a necessity, not an option. While the past prioritized the marketing of specific products, the present era prioritizes branding that effectively conveys a brand's core values.
Unlike marketing, which judges performance based on short-term numerical results, branding must be viewed from a mid-to-long-term perspective and with a broad vision. Brands that uphold unwavering core values while flexibly adapting to the times and trends are more likely to survive in the long run. Branding has become a critically important aspect not only for companies and products but also for people.
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Personal Branding
If you can gather your own fans through personal branding and consistently provide value to them, you will be able to access many opportunities within society. Furthermore, this is highly likely to lead to personal economic stability.
For sustainable personal branding, it is first necessary to find your identity. Not just being OOO working at a certain company or in a certain department, but an identity that truly describes who you are.
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📙 I am not talking about things that are more important to an individual than their job, such as what kind of food I like, what kind of weather energizes me, what my favorite fashion style is, and who I feel comfortable interacting with.
The expression by existentialist philosopher Jean-Paul Sartre, "Generally, people cannot find a way to explain their identity, so they hide behind their profession. Thus, they align their identity with the identity of that profession," aptly explains the blind spot of modern people.
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I need to reflect on what my core tendencies and identity are, and what areas I need to continuously develop and grow.
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Q. Have you ever thought about your identity? Not your affiliation or job title, but your true identity.
📖 #BrandDirector
😶 Written by #ThePersons
🏤 #ThePersons Published
