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The Only Weapon Small Organizations Use to Beat Big Corporations: The Secret of Business Speed

Date
Apr 15, 2026
Classification
  1. Startups
#
  1. Product/Methodology
At a Startup / SolUp, CEO
Nice to meet you. This is CEO Kim's Brunch Story from Solup. I plan to write lightly about everything from startup-related topics to personal stories. Please subscribe.
솔업 SolUp솔업 SolUp의 브런치스토리
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What is 'speed' in a startup?

#LeanStartup #SpeedManagement #EarlyStageStartup #DecisionMaking #WorkEfficiency

🫑 3-Line Summary

•
Startups are organizations designed to grow rapidly without geographical limitations amidst extreme uncertainty, and their only weapon to beat large corporations is agile speed.
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The speed that determines early success or failure does not simply mean physical diligence, but rather systematizing the Lean Startup cycle of building, measuring, and learning from data.
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To prevent bottlenecks caused by the CEO handling everything personally, you must establish a parallel structure where tasks beyond capabilities are quickly delegated or outsourced, and only the core is verified first using existing tools.

🥦 Insight

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The Illusion of Speed ​​Created by the CEO's Diligence
Just because you are working hard and pulling all-nighters every day doesn't mean the team is moving fast. If you want to truly accelerate, instead of individual leaders getting stuck in day-to-day operations and creating bottlenecks, you should focus on setting up a business infrastructure that reduces decision-making steps and allows for immediate data verification.
•
Not stepping on the brakes in the name of perfectionism
The mindset of launching a product that is beautiful and perfect can be the most dangerous poison for an early-stage startup. Planners and developers must demonstrate the flexibility to quickly build an MVP containing only core value using existing no-code tools or off-the-shelf solutions to gauge market reaction first.
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Identifying speed bumps that interfere with the accelerator pedal
As an organization grows or workloads increase, it is easy to get trapped in a serial structure where work is processed sequentially. C-level executives must frequently examine internal systems or inefficient meeting methods that are undermining the team's momentum, and decisively eliminate elements that cannot be improved.

🥄 A spoonful of execution

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What serial structure exists in our team's current work process where one step must be completed before moving on to the next? Find just one parallel execution solution that can be started simultaneously with other parts today, and try removing the speed bumps that are hindering progress first.

—— View Original ——

What is a startup? Just like the catchphrase used in the old drama [Startup], I think it is " the place where our sparkling story begins ."
The term "startup" refers to a newly established company and is said to have been first used in Silicon Valley, USA. In the past, the term "venture company" was widely used in Korea, but since 2014 or 2015, the term "startup" has been primarily used.
If we define a newly established company as a startup, then even opening a chicken restaurant should be considered a new business. So, what is the difference between a newly established company referred to as a startup and a business that is difficult to categorize as such?
First, Eric Ries, co-founder of the social network service IMVU and Lins
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